Sakura Spirit

Brand Concept

• To warm up the family

Brand DNA

• Trustworthy
• Passionate
• Innovative
• Attentive

Life style for modern people has been changed significantly. More people maintain an ordinary family relationship, but there is the lock of life quality. After getting off duty, we usually take our rest time to do personal activities, such as work at home, watch TV, play online games and so on.

Therefore, there is a new noun created – “Stay-at-home economy”. Sakura would like to change this kind of family relationship through preparing a cup of hot tea, a meal or a bathtub which fills with warm bath. To assemble each family member who stays in the living room, in the bedroom or into the kitchen, can chat together or enjoy fragrant feeling in this moment. It’s Sakura’s key motto which can light up the passion for everyone in the family.